Electric Bike Press Release

Lithium Ion powered Electric bikes, priced for the benefit of customers

Date: 22 May 2006

PowaCycle have expanded their electric bike range to include the latest lightweight, folding electric bikes. Since their launch last year, the PowaCycle range has gained a great deal of interest, supported by a successful advertising campaign targeted at adults who enjoy active outdoor living and the extra power that an electric bike offers. As a result of demand, PowaCycle are seeking new dealers in order to expand their distribution network across the Uk and Europe.

In 2006 PowaCycle became the first supplier to launch electric bikes powered by Lithium Ion batteries, at just £599 inc. VAT. Electric bikes have in the past had the disadvantage of weight, due to batteries weighing up to ten kilos.

Li-Ion batteries are exceptionally lightweight. A Li-Ion battery weighing less than a quarter the weight of a lead acid battery, can produce the equivalent Watt hours of power.  

Puma, one of PowaCycle’s folding bikes, features both a lightweight aluminium frame and Lithium Ion battery, resulting in an exceptionally light total weight of 18kg, including the weight of the battery. This makes the Puma a great option for rail commuters, as it also folds and is light enough for most people to lift on and off a train.

The PowaCycle Cambridge, a mid range ‘classic bicycle style’ electric bike, based on an Aluminium frame, has proved to be the most popular seller to date. The Cambridge features include a step-over lightweight aluminium frame, six gears and a NiMH lightweight battery and retails at £499 inc. VAT. New for 2006 is the Milan, an electric bike that retails at just £299 inc. VAT and offers 432 Wh. of power.

  “Our Electric Bikes have set new price points, expanding the market by bringing in new types of customers. Customers are increasingly seeing electric bikes at prices that make them affordable alternatives to bicycles”.  Wazz Mughal – PowaCycle Operations Manager and spokesperson. 

The PowaCycle marketing strategy is to build a national network of PowaCycle dealers from independent bicycle shops and electric bike specialists, as well as expanding dealerships in Europe. The current advertising campaign includes TV Times and specialist media targeting active outdoor consumers aged thirty-five plus.